Goal 1: Grow and diversify DC’s
business sectors for sustained
Target: By 2032, develop 3 times as many small
Action 1.1: Complete a review of regulatory
reform options to make it easier to do business
in the District. (Short Term)
Despite the range of business incentives available in the
District, it can be difficult for new businesses and industries
to establish in the city. To create a more attractive business
environment and to remove ineffective regulations, the
District will complete a regulatory review that will address the
challenges of doing business in the District, the health of our
residents, and the preservation of our natural environment. The
city will seek input from key industry and community leaders,
policymakers, and strategists to provide a balanced and
comprehensive approach that encourages new opportunities
Action 1.2: Formally recognize corporations
that meet independent social and
environmental performance standards.
Throughout the US and internationally, a sustainable economy
is emerging. The sustainable economy promises jobs,
entrepreneurial opportunities, and new business models
that prioritize positive social and environmental outcomes in
addition to a financial bottom line. Increasingly, “green” and
good” are the defining characteristics of how business is
done in progressive economies. We will recognize and promote
corporations, businesses, and companies that meet rigorous
independent social and environmental performance standards.
Action 1.3: Use anchor institutions to create
local markets for sustainable enterprises.
To inspire new local markets for sustainable industry, the
District will leverage local anchor institutions to create demand
and stimulate growth in supply. Anchor institutions are the
major stable organizations or corporations in the city that
are unlikely to relocate and serve as substantial sources of
economic activity. In the District these institutions include
federal agencies, international institutions, universities, and
large health service providers. Collectively, these institutions
spend billions of dollars per year on salaries, procurement,
and real estate. They have the ability to influence markets by
directing their investments and expenditure to green suppliers.
The District will work with key anchor institutions in the city to
grow local green and sustainable enterprises.
Goal 2: Expand the number and range
of jobs available to District residents
and ensure access to new jobs
through appropriate skills training.
Target: By 2032, cut citywide unemployment by
and increase by 5 times the number of jobs
providing green goods and services.
Action 2.1: Improve integration of sustainable
jobs training into school curricula to expose
schoolchildren to new careers. (Short Term)
A number of programs are already in place to raise awareness
of green and sustainable jobs among young people and
cultivate early skills for these new careers. The Department
of Employment Services has partnered with local high
schools, the University of the District of Columbia, and local
trade organizations to offer the Career Technical Education
job training program which focuses on green construction,
energy efficiency, carpentry, and hospitality vocational
training. The Green Zone Environmental Program—part of
the District’s Summer Youth Employment Program—engages
young people ages 14 to 21 in field-based environmental
projects to develop the skills and professionalism to compete
successfully in the green and sustainable job market.
Many of the existing programs are focused largely on
older teenagers. To ensure that all children have a strong
understanding of career opportunities in the sustainable
economy, the District will enhance school curriculums and
community youth programs to educate young children about
sustainability and environmental practices.